I Pinco Pallino has been active for years in charity work that comprises UNICEF, Together for Peace Foundation, WWF and cultural projects that focus on making children aware of the world of art.

In January 2004 I PINCO PALLINO promoted the project Osservatorio sull'Immagine dei Minori(Observatory on the Image of Minors), together with the University La Sapienza in Rome and the Università degli Studi in Bergamo. The purpose of the Observatory is to analyze the relationship between minors and advertising, stimulating reflection and discussion by granting a scientific base to the debate. In 2005 a Meeting in Rome has been opened by the speeches of the Nobel Prize winner Prof. Rita Levi Montalcini and of the Vice Major of Rome, Mariapia Garavaglia, under the high patronage of the former President of the Republic of Italy, Carlo Azeglio Ciampi.
In 2006 with an event in Los Angeles I Pinco Pallino adopted the cause of Cambodian Children Fund.